Incentive programs are an effective way of encouraging sponsors to back your cause or organization The right incentive program can help to increase support and secure much-needed funds Here are five incentives every sponsor will love and how to craft the perfect proposal to make sure they say yes.
1 A Personalized Thank You Note A handwritten thank you note is always a great way to show your appreciation for the support of sponsors You can include a few sentences about how their contribution has made a difference, and how much you value their support Include a small token of appreciation, such as a gift card, to make it even more meaningful.
2 Public Recognition Everyone likes to be recognized for their efforts A great way to do this is to recognize sponsors in your newsletters, social media accounts, and other public platforms This is a great way to show your appreciation and make them feel like their support is truly appreciated.
3 Access to Events and Networking Opportunities Sponsors will love the opportunity to attend events and meet people in the same field Consider putting together an exclusive event for sponsors, or a special networking session This will give them the chance to make connections and learn more about your organization.
4 Discounts and Special Offers Everyone loves a good deal, so why not give sponsors access to discounts and special offers? This could include discounts on products and services that are related to your cause, or even discounts on tickets to events.
5 Free Swag Everyone loves a freebie, so why not give sponsors some branded merchandise or swag? This could include t-shirts, mugs, hats, or anything else that is related to your organization It’s a great way to show your appreciation and make them feel special.
When crafting a proposal to sponsors, be sure to include information about all of these incentives Explain how each incentive will benefit them and make them feel appreciated Include examples of how it has been successful for other sponsors in the past Finally, make sure you emphasize the importance of their contribution and how it will make a difference With the right proposal, your sponsors will be more likely to say yes!