Business

The sport of tennis has grown exponentially in recent years, with its economic impact reaching new heights. In this article we will take a closer look at the financial aspects of tennis, while examining its rise as a global industry. It’s no secret tennis has grown immensely. In the early days of professional tennis, the financial landscape was quite different. It wasn’t until the Open Era, which began in 1968, that players were able to truly capitalize on their talents and opportunities. This period marked the emergence of tennis as a global sport, garnering increased media exposure and attracting fans … Read more

As the global popularity of tennis continues to grow, so does the importance of sponsorships for professional tennis players. Sponsorship deals have become a significant source of income for the world’s top players, often surpassing their on-court earnings. In this article, we will provide an overview of how sponsorship deals work in tennis and explore the factors that influence their value. How Much Do Tennis Players Make from Sponsors? It is no secret that the world’s top tennis players are highly sought after by sponsors. According to Forbes, the top earner from sponsorship deals in 2021 was Roger Federer, with … Read more

Today, the two main professional tennis organizations are the ATP (men’s league) and WTA (women’s league). Both of these organizations are sanctioned by the ITF, which imposes the rule system, the ranking system, and provides insurance for events. Given that the business of tennis is struggling today, should we continue to govern the professional sport of tennis using these three organizations or is it time we looking to other alternatives for pro tennis? The most successful and popular players in men’s and women’s tennis have been able to secure significant sponsorship deals as a result. However, it is important to … Read more

From an outside perspective it may be difficult to tell that the sport of tennis is in dire condition right now. People just aren’t showing up like they used to. Outside of major events such as the Majors attendance is bleak. When the WTA decided to hold the WTA Finals in Fort Worth Texas this is what it looked like on the opening night. A fan who attended the event said they thought about 300 people were there. It’s hard to imagine this event was at all profitable… To remedy the situation scalpers sold tickets for $6 which helped, but … Read more

Ever wondered how much money professional tennis players earn from playing tennis? Have you ever been curious about how professionals earn their living? Do they make most of their money from playing tennis or from sponsorships? We’re going to take a look at all of these things and more in this article… Top tennis players make a lot of money. In fact, they make more than most people would ever imagine. Roger Federer, who is widely regarded as one of the greatest tennis players of all time, is at the top of the list in terms of earnings. He has … Read more

According to a recent study several of the top 50 sports athletes were tennis players. We thought it would be interesting to create our own metrics for studying influence, at least from what we could gather online, and take a look at who we think are the most influential players in tennis. We will use several references which we will cite publicly. We are not using a private data set and some of this is based on our own gut feel just as any other marketing agency would do in creating such a list. We tried to take basic metrics … Read more